WINHUB is a brand-new international networking project to connect the independent recorded music community around the world. Developed by WIN, it will expand and complement the offering of benefits and resources available to the worldwide network of independent music trade associations. It consists of a digital portal where companies can register and connect with colleagues abroad; online sessions with a regional focus or around a specific topic organised in collaboration with local trade associations; and face-to-face activities in existing conferences and industry events. The primary objective of this initiative is to foster market access and export capacity within the independent recorded music sector, bridging the gaps between territories, and providing opportunities for members of WIN associations to establish and maintain international connections.

WIN’s General Manager Noemí Planas explained: "Truly connecting the independent community around the world is one of our main goals. WINHUB will create new opportunities for independent music companies to build relationships with members of other WIN associations, promoting inter-regional collaboration and business development."

The first WINHUB activities will begin in December with an in-person networking session as part of the Fluvial conference in Chile, which will also host the next WIN board meeting. The first online event will be held in January 2023. WIN associations AIM (UK), AIM Ireland, AIR (Australia) and IMNZ (New Zealand) will present their local independent music markets and offer members the chance to engage in networking sessions with businesses from the other participating countries. All sessions and meetings will take place within the new WINHUB portal, which will also allow participants to browse a directory and filter companies based on common interests. Applications will open soon for members of the participant associations.

AIR CEO and WIN Chair Maria Amato commented: "International networking is a top priority for WIN so that independent music companies that are members of our network of trade associations can connect and share insights to propel business development and develop reciprocal promotional opportunities. The first WINHUB International Networking online event will be a great opportunity to connect AIR (Australia) members with other companies in Ireland, New Zealand, and the UK."