Apple Music has overcome its problem of identifying and compensating the various rights holders on DJ mixes on its platform.
It has done this by building new technology and tools on the audio recognition app Shazam, which it acquired in 2018 for US$400 million.
The Shazam tool can identify the songs within a DJ mix and directly pay individual creators, event promoters, mix suppliers like festivals, club nights and indie labels, and multiple artists who are part of the track.
Apple Music and Beats VP, Oliver Schusser, said the process took nearly a year of working with third parties to get the degree of recognition to an acceptable level.
“We’ve created a tool, where effectively we let DJ mixes run through the Shazam technology and Shazam identifies exactly what’s in a mix and they do that with a very, very high degree of success,” he said.
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